With thanks from www.ModernMethodsMarketing.com:
This is an awesome development for business coaches as the settings can be set so that you only have your prospects coming up in the search results. What this means is that when they do come up, relating to something you are searching about, you will be instantly given a conversation piece that will enable you to engage with them and build your relationship.
For example, say you are attending a local business event and you “Google” the event to find out the address. When you do so, two posts come up along with the organic results, telling you that one of your Facebook friends “John” has posted a status update about the event (that he is attending it) and one of your Twitter friends “Sarah” has posted a tweet asking if anyone in her network is going.
Both are prospects that you have strategically added to your network, based on their location and job function (Managing Directors) and both you are yet to speak to, other then with a brief intro when you added John and a brief direct message when Sarah followed you back.
Now with this tool and information you can use it to easily engage in conversation regarding the event and arrange to meet at the event where you will have the chance to get to know each other and build the relationship, warming up the prospect considerably.
This is just a brief example, but what the major ramifications of this are, are that you can become more relevant to your target market, which is one of the critical success factors for any social media marketing plan. The more relevant you are, the more likely the prospect will turn into a lead and turn into a client.
