| Are You A Naked Un-Attractive Marketer? by Linda Miller
Every day I get emails and I read message board and forum posts from what I call “naked and un-Attractive” marketers.
What do I mean by “naked and un-attractive?”
You’ve seen it…
You receive an email or you read a message at a forum or message board.
There is no friendly greeting (Hello Mary).
There is no closing (Have a great day).
There is no email signature with your name, phone, address, website, etc. (who are you?)
There is no name in the email address showing in the “from” area of the email – just an email address that does not identify who they are.
Now, I know some people are hiding on the internet and they want to be anonymous so no one ever knows who they really are. If that is what you want, just follow the guidelines above and you’re all set.
However, if you are marketing online and you want to be noticed – and you want people to read your messages and actually look forward to receiving mail from you AGAIN, read on.
How do you feel when you get a message from someone that is two lines and that’s it.
There is no hello, how are you. There is no name at the end. You cannot identify them from their email address.
I get this all the time.
So when I reply I am not even able to address them by their name – because I don’t know who they are.
Or perhaps their “screen name” is something that has meaning to them (and only them) but means nothing to you and does not identify to you who the message is from.
You know, like the message is from “TheViking” or “SweetPeaPrincess” or “KevinsMom” or “iaprdsekalp@xxxx.net.“
See what I mean?
Again, if you are just having fun on the internet and you want to remain anonymous, following the guidelines above.
If you want people to know you, tell them who you are.
If you want people to be attracted to what you do, tell them what you do (with your email signature).
If you want people to remember you, give them a reason to remember you. Tell them something that will help them. Motivate them. Inspire them.
How can you motivate and inspire someone in an email?
First, start your email with a friendly greeting – “Hello dear friend” or “Happy Monday to you!”
Close your email with inspiration – “In gratitude” or “To your success,” etc.
Include a “PS” at the end of your message with a simple quote that will make someone feel good… or simply include… “PS – I love you.” (That always makes people feel better.)
You can easily find an inspirational quote that you can include at the end of your emails. Just do a search at Google for “inspirational quotes.”
Copy and paste the quote into a document on your computer and save it. Then just copy it into your emails (with credit to the author of course).
Examples:
“Life is meant to be abundant in ALL areas. ~ The Secret Movie”
“success is an inside job. ~ Wayne Dyer”
An email signature is a short block of text at the end of an email message with information identifying you and providing additional information about what you are offering.
You can think of your signature as passive advertising. It follows you wherever you go on the Internet and quietly and very effectively tells those you meet who you are and what you do – if you are taking advantage of the benefits of a personalized signature.
You can use your signature in the closing of ALL emails you send. It is like an extension of your identity. Display it proudly (unless of course you are posting to an email group that does not allow signatures).
Your email is “naked” without your signature.
(I have a whole lesson on this in my fr..ee e-course at: http://MarketFromSpirit.com)
You can use your signature when posting to message boards and forums, too. Of course, you will want to read the rules of the forum to be sure that signatures are allowed.
Many message boards provide for a signature in your Profile that you create when you join the forum – and the signature is usually automatically added when you post a message.
What Does An Email Signature Look Like?
Usually, an email signature is best limited to 4 to 6 lines or less after your name. If you make your signature too long, readers will see it as too much and they will not continue reading past the first few lines. It needs to create curiosity, clearly state what you are offering and invite readers to CLICK on it to learn more – all in a nano-second – because that is about how much time you have to get the attention of the readers of your email.
Keep the lines of your signature short and concise and easy to read quickly. Include only enough information to create curiosity to encourage the reader to CLICK on the link to your website (or to call a phone number if you do not have a website).
Here is an example:
In gratitude,
Linda Miller
269-685-7024
What’s in your Prosperity corner?
Free Recording here…
http://ProsperityWithFengShui.com
PS – I love you…and me.
Does that create curiosity for anyone interested in more prosperity.. and especially anyone interested in the ancient art of Feng Shui?
Do you see what I mean?
With a little effort on your part, you can make yourself much more attractive to your prospects and customers.
BIG TIP: You can attract new customers and clients ANYWHERE, so always be dressed in your best email attire so you can attract those who are already looking for YOU.
So now I expect to see some dressed up emails and I also expect you to see an increase in the number of people who are attracted to who you are and what you have to offer.
Happy marketing!
Copyright 2007
Author Bio:Linda Miller is a Spiritual Entrepreneur, Internet Marketer and Spiritual Mentor. Subscribe to Linda’s Newsletter, Market From Spirit e-course and Weekly Affirmations:
http://MarketFromSpirit.com |
